Voila! is a Canadian bakery and pastry shop that has been serving its community since 1989 in Montreal. Voila! went through only 2 rebranding attempts since its opening, the first one was in 1995, and the second one in 2004.
However, owners wanted to adapt their experienced brand to 2023; they wanted to combine their 30 years old unchanged recipes and their craftsmanship with youthfulness. That's the reason that I took an elegant and joyful approach with vibrant colors and bold typography.
